It’s interesting to watch Jeff Bezos introducing the Kindle Fire (and other new Kindle models). It’s clearly very Steve Jobs / Apple Keynote inspired. The slide design in particular.
We’ve grown use to Steve Jobs’s style. He’s made it look easy. It’s actually useful to see someone else try it. And as media presentations go, it was quite good, but these subtle contrasts were interesting to me:
It comes across a bit boastful and arrogant. Not majorly. But where Steve Jobs would say “And we think our customers are really going to love this”, you have Bezos saying “And we’re going to sell millions of these”.
It lacked strong storytelling. It lacked strong, relatable connective tissue for the items. Watch the lead-up of the Kindle Fire reveal. Bezos lists all the Amazon building blocks they have been amassing over the years to make the Fire a compelling and logical end-to-end service solution. It’s impressive. And of course you know it’s leading to the Amazon tablet. But he’s really just listing his arsenal. There’s no story about why they’ve done this. There’s no relatable motivation. You miss Apple’s believing in something beyond just making money – a motivation about making the lives of their customers better and more creative/enjoyable.
