Apple Advertising (1976 - 2002)
This site’s like 70s porn for Mac fans. It shows all Apple’s print advertising from 1976 to 2002.
2 things particularly struck me:
Even in the early days, there was a clear focus on the end value and experience, rather than technical details.
The noticeable dip in the simplicity and clarity of the messages in the intra-Jobsian years. The contrast in particularly striking when you hit the iMac and iBook ads.
