It’s always amusing (or frustrating - depending on the day) that companies aspire to have the success of an Apple or a Google, but balk at embracing that things these companies state clearly that they do.
For example, on Google’s Corporate Information page, they are super upfront about their 10 guiding principles. And #1 goes like this:
Focus on the user and all else will follow.
From its inception, Google has focused on providing the best user experience possible. While many companies claim to put their customers first, few are able to resist the temptation to make small sacrifices to increase shareholder value. Google has steadfastly refused to make any change that does not offer a benefit to the users who come to the site:
The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction.
By always placing the interests of the user first, Google has built the most loyal audience on the web. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied user to another.
The simplicity of that criterion is wonderful. Don’t do anything that won’t provide benefit to users. Let that be your judge. Trust that you’ll be able to make money from solutions that people find valuable.
