Brand Personality – Virgin’s Signs
It’s one thing to define your brand personality and voice, it’s another to have the discipline and process (and creativity) to execute it in all the little places – to make the most of every opportunity.
Virgin Blue’s brand personality gives them lots of scope to have fun, and I loved this sign in their Melbourne terminals.
And what’s great about their brand personality is that it speaks of humanness – it closes the gap between them and you/me/us.
