Here’s a nice little piece of design by Apple. If you are browsing their site, you can be asked to complete a site satisfaction survey – pretty standard stuff.
But instead of popping up the survey and interrupting what you are doing, this one displays a message on your page firstly inviting you to complete the survey and then, if you accept, letting you know that “The survey is available under your current browser window. Please wait until after you have completed your visit to take the survey.”
A tweak to this may be to add an option such as: “Having trouble doing what you came to the site for? Tell us by taking the survey now”, which brings the survey to the front. (As former Sensis web analytics expert Jenni Lock points out,) Sometimes we are particularly keen on capturing in-the-moment difficulty and how that affects satisfaction.
