Logo as Home Page Link on Amazon
It’s been a common (and growing) convention for several years now that the site logo (typically in the top left corner) also acts as a link back to the site’s home page. But you’d be surprised how many people don’t know this. I always find one or two each time I do user evaluations.
Amazon’s recent redesign helped make this convention more findable, by “buttoning-up” the their logo on mouse over. (If you are reading this in email form, click into the blog to see the screenshot.)
Related to this comes to general guidelines:
On the home page itself, the logo shouldn’t be link, ‘cause it would be linking back to itself Always provide an alternative, more obvious link back to the home page, somewhere on the page, even if it’s in the footer.
