Adaptive Path’s Charmr Project

Why should your iPod and (some) other entertainment electronics have great design, but not essential medical devices also used everyday by people?

That was the challenge (US user experience consultants) Adaptive Path took up with the design of a type 1 diabetes medication device.

You can read the full story of their design process at their project blog.

Or if you want to cut straight to the chase, watch the 2 minute product intro video on YouTube. It’s a great example of how to simply tell the story of an experience – something we could do for the web products we design too.