Sites redesign and launch. We go “oh! ah!” at the pretty bits. File the really clever bits away for future designs of our own. But sometimes we miss the really impressive stuff.
apple.com has resisted the Jakob approved convention of having search in the top right of each page for years, so when a search box appeared there in their new global navigation header, I thought they were just playing catch-up.
But then I used it. Yeah, I know: useful search on a website. Sure. Whatever.
Oh wow! Just like their Mac desktop Spotlight tool, only for the web. It’s really beautiful. You’ve gotta try. The pictures, the categorisation, the responsiveness, the direct links to the store, the full results page. Search for an Apple product, technology, or even a movie.
